New Trends in the fastening and hoisting products industry: Innovation drives market transformation

2025,08,12

Against the backdrop of the vigorous development of industries such as logistics, construction and industrial manufacturing today, various products used for goods fixation and equipment hoisting Such as Webbing, Tie-Down Straps, Ratchet Straps, Wire Rope Slings, Chain Slings and Lifting Slings, etc., are undergoing significant market changes and technological innovations.

Ratchet strapping: A cross-border e-commerce bestseller on the rise
Ratchet strapping, as a key tool for securing goods, has witnessed explosive growth in the North American market. Recently, a retractable Ratchet Strap from the American brand Rhino (actually produced in China) has gone viral on TikTok US. Within just 30 days, its sales volume exceeded 35,000 pieces, with sales revenue reaching approximately 1.7 million US dollars. This product is priced between $42.90 and $79.90, available in 2-piece and 4-piece sets, with six color options, and comes with a storage bag. It is specially designed for trucks and freight trailers, effectively preventing goods from sliding, shaking or falling during transportation. It is not only favored by practitioners in the freight industry, but also becomes a powerful assistant for individual users to move items. Data shows that in the past 28 days, 85% of its sales came from TikTok influencers promoting products. For instance, the product demonstration video posted by blogger @denofdeals has been viewed over 30 million times and converted into sales of over 10,000 items, fully demonstrating the powerful assistance of short video marketing in product promotion. Meanwhile, the market demand for ratchet strap has been continuously rising. According to Google Trends data, the search popularity of "Ratchet strap" has been constantly increasing over the past five years, indicating that it is penetrating from professional logistics and industrial transportation scenarios to C-end markets such as households and personal transportation.

High-end webbing products: Quality and performance improvement
In the field of webbing, to meet the demands of higher strength and greater durability, many manufacturers are committed to enhancing product quality. For instance, some high-end industrial webbing is made with special processes and materials, featuring stronger wear resistance and tensile strength. Take the BlackLine webbing of a certain brand as an example. The working load limit of its 4-inch ratchet binding tape reaches 6,670 pounds, while the maximum load limit of its competitors' products is only 5,400 pounds. The working load limit of the 2-inch ratchet binding strap is 3,333 pounds, which is higher than the 3,300-pound standard of similar products. This webbing is made of industrial-grade polyester fiber material, with thicker edges. Through centralized fabric treatment instead of adding reinforcing materials such as metal wires, it ensures better performance. In addition, its various lengths and component configurations, such as galvanized chain extension pieces, wire Hooks and Flat Hooks, etc., meet the diverse needs of different users. Moreover, all products are marked with the workload limit and comply with CVSA, DOT, WSTDA, CHP and North American cargo fixing standards.

Sling products: Safety and durability are of concern
In hoisting operations, safety is of vital importance. The safety and durability of sling products such as Wire Rope Slings and Chain Slings have become the focus of the industry. Chain Slings are renowned for their durability, and some can still function properly after being used for up to 40 years. There are various grades of chains. The higher the Grade number, the higher the strength. However, not all grades are suitable for hoisting. For example, Grade 30 and 40 chains are often used for parking lot protection, etc., and are not suitable for hoisting. Grade 70 transport chains can be used for cargo binding, but not for lifting slings. At present, Grade 80, 100 and 120 chains are common choices for hoisting chains. Among them, Grade 100 chains are gradually gaining favor from major manufacturers due to their higher strength and lighter weight. Meanwhile, Wire Rope Slings have advantages in high-temperature environments, and their high-temperature resistance limit can reach 400 degrees Fahrenheit. In addition, all sling products must strictly follow relevant standards during the manufacturing process, such as passing the tests stipulated by the National Chain Manufacturers Association (NACM), ANSI/ASME B30.9 standards, and the Occupational Safety and Health Administration (DOL-OSHA) of the United States Department of Labor, to ensure product quality and usage safety.

With the continuous changes in market demand and the sustained innovation of technology, Products such as Webbing, Tie-Down Straps, Ratchet Straps, Wire Rope Slings, Chain Slings and Lifting Slings will achieve more breakthroughs in terms of performance, safety and environmental protection. Provide more reliable support for the development of various industries. In the future, enterprises in the industry need to closely monitor market dynamics and increase investment in research and development to adapt to the constantly changing competitive market environment.

Author:

Mr. junjirigging

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247107742@qq.com

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+86 13957802019